Vac formed LED "neon" sign. Genius or tacky?

When I first saw this I mistakenly thought the plastic around the sign was just packaging, but then realised that the “packaging” actually WAS the sign.
It seemed a bit tacky, so I bought it so we could take a closer look at the construction.
On one hand it does seem a bit tacky, but on the other hand it makes it very easy to assemble the sign with pre-cut lengths of LED linear strip (The LED tape fires sideways into a diffuser and reflective channel to give a smooth linear glow on the front).
It also holds the linear strip absolutely rock-solid when it’s pressed in and allows graphics and mounting holes to be added to the plastic.
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